Traveling beyond the traditional frontiers of Digital Marketing…
Hi, I’m Mat!
I founded Marketing & Technology with a simple realization: I’m incredibly good at solving business problems—especially when it comes to technology, marketing, and understanding the numbers. I’ve done it for multiple businesses, and after seeing the impact firsthand, I knew it was time to scale my skills, build my portfolio, and help more companies grow.
My passion for marketing runs deep—but what truly sets me apart is my focus on the trades. With over a decade of experience in Plumbing, HVAC, Electrical, Roofing, Flooring, Renovations, Painting, and more, I know the construction and home remodeling industry inside and out. I’ve even worked behind the tools myself on a number of projects, and I still consider myself a hands-on DIYer. That unique combination—deep field experience with modern digital marketing strategy—is rare. And it’s powerful.
My breakthrough—or “aha” moment—came when I helped the company I represent triple their revenue over three years. By supporting their call center, building CRM systems and communication tech, and scaling their digital marketing, I helped lead the business to explosive growth. That’s when I knew: I could do this for others, too.
What makes Marketing & Technology different is our comprehensive understanding of both the business and the tech stack. I don’t just run ads. I build lead generation systems that are automated, integrated, and aligned to the company’s business goals. I’ve helped businesses in small markets consistently generate 1200+ leads per month—and more importantly, close them.
Over the last few years, I’ve managed a $400K/month marketing budget and scaled campaigns across over 10 different platforms. We operate at a 15% cost of net sales, track and report on every dollar spent, and constantly optimize toward our most critical KPIs: Cost Per Lead (CPL) and Cost Per Issued Appointment (CPIL). Right now, we’re averaging $146 CPL and $423 CPIL—and we’re always working to improve.
I believe most contractors are missing a key opportunity: the embrace of technology. Automation and integration aren’t just buzzwords—they’re vital tools for reducing overhead, increasing profitability, and staying competitive in today’s market.
Most marketing agencies don’t get it. They obsess over vanity metrics like impressions and likes. But Blue-Collar Businesses care about results—and that’s all I focus on.
My vision moving forward is clear: I want to manage a carefully selected group of clients in the construction and home improvement space across Canada. By focusing on long-term partnerships and delivering consistent, measurable results, I’m here to help good companies become great ones—one niche at a time.
What makes us different?
We’ve created a digital marketing agency that excels not only as a result of our combined expertise, training, and talent, but also as a result of our differences. Social Media Experts, Google Digital U Graduates, Website Designers, Videographers, and Content Specialists make up our team. We recognise that a varied staff fosters a culture of continual improvement, which underscores the importance of our growth mentality in ensuring that we continue to innovate and deliver results.
For us, inclusion is the key to putting our differences to good use: learning new things, seeking universal truths, developing visual languages, and creating marketing campaigns that engage customers right away.
Our 4 Marketing Pillars
Resourcefulness
We’re all about getting things done despite challenges and limitations. This entails looking at what we have in front of us and maximising it, whether we’re producing something new or just thinking about how to do something better. Our marketing team scorches the earth for answers.
Persistence
Persistence is defined as a willingness to try again, an effect that persists even after the cause has been removed, or something that lasts a long time. No matter how much it costs, we’ll never give up until you’re completely delighted with the final output.
Creativity
In marketing, creativity refers to the development and implementation of innovative ideas that deliver a message in a unique way. Simply put, creativity helps people remember a message, which can lead to increased brand awareness and revenue.
Balance
As a family-owned firm, we believe in maintaining a permanent state of equilibrium between business and family. We’re committed to putting in long hours and working hard for you, but we also work hard to maintain a healthy balance in order to deliver consistency.
We’ve Done The Research.
Feeling stuck with little or no progress in terms of online lead generation, revenue growth, or brand awareness and recognition? You’ve come to the right place. We’re here to assist you in achieving your goals! Visit our blog for free advice on how to take your business to the next level.
Our Values
Resourcefulness
We’re all about getting things done despite challenges and limitations. This entails looking at what we have in front of us and maximising it, whether we’re producing something new or just thinking about how to do something better. Our marketing team scorches the earth for answers.
Persistence
Persistence is defined as a willingness to try again, an effect that persists even after the cause has been removed, or something that lasts a long time. No matter how much it costs, we’ll never give up until you’re completely delighted with the final output.
Creativity
In marketing, creativity refers to the development and implementation of innovative ideas that deliver a message in a unique way. Simply put, creativity helps people remember a message, which can lead to increased brand awareness and revenue.
Balance
As a family-owned firm, we believe in maintaining a permanent state of equilibrium between business and family. We’re committed to putting in long hours and working hard for you, but we also work hard to maintain a healthy balance in order to deliver consistency.
Don’t just take our word for it.
Over the years, we’ve had the privilege of working with some fantastic clients as a creative agency. Do you need a startup marketing programme or custom web development for your new business? It’s no problem. Are you a seasoned business looking to launch a fresh marketing strategy, or perhaps a fully integrated search, paid advertising, and social media campaign? We’re here to assist you. As they try to engage their customers and elevate their brand voice, our marketing experience has earned us the trust of both large and small businesses.
Our experience with MAT was over the top in exceeding our expectations! MAT listened to our needs and produced an excellent website on time for a very reasonable price. We highly recommend this company.
I used MAT to create two different websites (landing pages) that drove lead traffic to my site and got my business to the top of organic searches. MAT’s strategy was a 3 months game plan that actually started producing incredible results in just 4 weeks.
