Our software
Two products, both built out of the consulting work.
Cadence keeps marketing moving every week. RevenuePilot finds the money already sitting inside the systems a business owns. Both are live, both publish their pricing, and each has its own site where you can start without speaking to anyone.
Free trial on both · Pricing published · The consultancy remains the business
Running now
- CadenceReads what you sell and what people searchDrafts the week’s articles, posts and email
- RevenuePilotReads the CRM you already runSurfaces the leads, quotes and customers missed
You approve
Nothing reaches a customer until someone says yes
- Published
- Actioned in your CRM
Not a setting you can leave switched on by accident. It is how both are built.
Why is a consultancy building software?
Because the same two failures turned up in nearly every engagement, and fixing them by hand each time was wasteful. Marketing stops the moment a business gets busy. Money sits unclaimed in quotes and old customers nobody has time to chase. Both are worth solving once rather than repeatedly.
Both products publish their pricing on their own sites, which is unusual in this category and deliberate. You can read what each one does, see what it costs, and start a trial without a discovery call, a demo, or a conversation about your budget. If that turns out to be the wrong fit, you will have found out in an afternoon rather than a fortnight.
So: the consultancy is the business. It funds the software, and it is where our obligations sit. If neither product is right for you, nothing about working with us changes.
Where each one sits
- CadenceMakes the marketing happen every weekFrom $299/mo
- RevenuePilotFinds what the systems already knowFrom $199/mo
- The consultancyStrategy, build and accountabilityToday
Product one
Cadence — marketing that does not stall
Small teams rarely fail at strategy. They fail at the twenty unglamorous handoffs between having a good idea and it being live, measured and repeated next week. The blog that stopped in March. The draft sitting behind forty other emails. Cadence exists to make that sequence run without anyone remembering to start it.
It plans the week, writes and designs the work, checks it against the things you have said never to claim, and then stops — because nothing goes out until you have said yes. The approval is one screen and takes about as long as reading a text message. After it publishes, it measures what happened and uses that to plan the following week.
The part that matters commercially is the loop, not the writing. Anything can generate a blog post. Very little will still be doing it, on brief, in month nine, with the results of month eight shaping what it picks.
Plans start at $299 a month in Canadian dollars, and there is a free trial. The detail — what is included at each tier, which platforms it publishes to today and which are still in review — lives on its own site, and is kept current there.
One week inside Cadence
Mondayautomatic
Plans the week
Topics drawn from your services and what people actually search for.
Tuesdayautomatic
Writes and designs
Articles, posts, emails and images, in your voice rather than a generic one.
Wednesdayautomatic
Checks its own work
Accuracy, brand voice and anything you have ruled out claiming.
Thursday
Waits for you
One screen. Approve it or ask for a change. This is the only step that is yours.
Fridayautomatic
Publishes and shares
To your own site, then out across the week to social and email.
Next Mondayautomatic
Uses what it learned
Last week’s results change this week’s plan. Month six beats month one.
Product two
RevenuePilot — the money already in your systems
Most businesses do not have a software shortage. They have plenty of software and nobody watching all of it at once. Leads that should have been followed up are not. Quotes go quiet without an outcome. Past customers are never contacted again. Every one of those is visible in a system somebody is already paying for.
RevenuePilot is not a CRM and is not meant to replace one. It connects to what a business already runs — HubSpot, Salesforce, Google Ads, Analytics, Search Console, Meta, email platforms, Jobber, ServiceTitan — and works as the layer between them. Its job is to notice, decide what should happen next, and then either tell you, prepare it, or do it.
The distinction worth holding on to: a CRM stores what happened, a dashboard reports it, and an automation platform runs a workflow someone designed in advance. RevenuePilot works out what the next action should be, explains why in terms you can check against the record, and then waits for you to approve it.
It is strict about what it claims to have earned. A recovery counts only when a person did something after it acted — replied, booked, accepted, paid. Deals that merely moved forward are reported separately, work your own team did is credited to your team, and a won deal that reopens comes back out of the total. That is a deliberately unflattering way to count, and it is the only kind of number worth putting in front of an owner.
Plans start at $199 a month in Canadian dollars, with a free trial and a one-click connection to your CRM.
How much autonomy it gets is yours
- DetectFinds the opportunity and does nothing elseSafest
- RecommendTells you what it thinks should happenStart here
- ApprovalPrepares the action, waits for your yesMost people
- AutopilotExecutes inside the rules you have setWhen ready
The first three engines
Where it looks first
Lead rescue
Enquiries that should have had a follow-up and did not, and ones that went cold without ever being ruled out. It works out the appropriate next action and, depending on your setting, suggests it, prepares it or sends it.
Quote rescue
Estimates and proposals that have gone quiet with no clear outcome. A quote with no activity for seventeen days is not a lost sale; it is an unanswered question, and the system knows which ones historically respond to being asked again.
Past customer reactivation
People who may be due another purchase, a related service, maintenance, an upgrade or a referral request. Identified one at a time from what the business already knows, rather than by emailing the whole database and hoping.
The technical layer underneath is deliberately invisible. Nobody buying this should have to understand n8n, APIs or prompt design to get value out of it.
Fit
Which one, and when neither
Start a trial if
- Your marketing has stalled and the reason is capacity rather than strategy — that is Cadence.
- Your CRM holds real history, enough quotes and past customers that something is certainly being missed — that is RevenuePilot.
- You want to judge the work before you buy it. Both let you see output during a trial rather than in a sales deck.
- You would rather read a price than ask for one.
Neither is the answer if
- Your data lives in spreadsheets and notebooks. There is nothing for either product to read yet, and a CRM is the cheaper first move.
- Nobody answers the phone or replies to the form. Fix that first — it costs less than either subscription and it is worth more.
- You need someone to decide the strategy. Software runs a system; it does not choose one. That is the consulting work.
- You want the whole thing done for you including the thinking. Also the consulting work, and we would rather sell you that honestly.
The consultancy
The same work, done by hand
Everything these products do, we did by hand for clients first. That is how we knew the problems were worth building for — and it is still the right answer for a business that needs the strategy decided before anything is automated.
Lead response & follow-up
Enquiries answered in minutes at any hour, quotes chased for a month, reviews requested automatically. Email sequences included.
Workflow automation
Your CRM, phones, ads, quoting and accounting wired together so nobody retypes data between them.
CRM implementation
HubSpot or Salesforce set up around how your business actually sells, then adopted by the people who have to use it.
Questions about the software
Are Cadence and RevenuePilot available today?
Yes. Both are live, both have public pricing and a free trial, and each has its own site where you can read the detail and sign up without speaking to anyone. Cadence starts at $299 a month and RevenuePilot at $199, in Canadian dollars.
Has Marketing & Technology stopped being a consultancy?
No. The consulting work is the business, and it is what pays for the software. The products exist because the same problems kept appearing across engagements and building them once was more useful than solving them by hand for each client.
Do I have to use your software to work with you?
No, and you will not be steered towards it. Most clients run on tools they already own — HubSpot, Salesforce, Google Ads, their existing phone system — and that is usually the right answer. If a product of ours ever fits better, we will say so and show why.
What happened to the Client Journey Automation Kit?
It has been retired. It was a set of automation templates sold as a self-install product, and the honest assessment is that Cadence does the job it was trying to do, properly and without asking a small team to maintain workflows themselves.
Do I have to talk to anyone to try one?
No. Both products take a trial signup on their own sites without a call, a demo or a discovery process. If you would rather talk it through first, that is available and it is not the default. The point of publishing the pricing is that you can decide without us in the room.
Who owns the data if I use one of these?
You do, on the same terms as every other engagement here. Integrations connect to accounts in your name, the data stays yours, and disconnecting leaves your source systems exactly as they were. Neither product moves your data out of the systems it reads.
Try one, or ask which is relevant.
Both products take a trial signup on their own sites with no call required. If you would rather work out which of the two fits — or whether the answer is neither — that conversation is with Mathew, and it is free.
You talk to Mathew.Not an account manager, and not a sales team.